The average US home now has 20.2 connected devices, according to a new report based on an analysis of 41 million homes and 1.8 billion connected devices. In Europe, the average is 17.4, while the average Japanese home has just 10.3 smart devices.
As expected, smartphones, computers, tablets and smart TVs make up the majority of the 1.8 billion devices, but smart speakers, connected lighting systems, and connected appliances also make up a significant portion .
The best growth devices for 2022 are a little different, though. Compared to 2021, the study found that:
- 55% more cameras
- 43% more smart doorbells
- 38% more home hubs
- 25% more smart light bulbs
- 24% more smart speakers
- 23% more smart plugs
- 19% more smart thermostats
All those devices eat data: a lot of it.
In 2022, the average US home will consume 657 gigabytes of data per month, nearly 15% more than last year. Europeans and Japanese are much less data hungry, using 227 GB and 200 gigabytes per month. Perhaps surprisingly, the fastest growing data eaters are our smartphones, although Amazon’s Fire TV and Roku digital video player also show up. I would think that connected TVs, which can eat gigabytes per hour of high definition content, would be rated higher.
Apple leads the loyalty index, with 39% of households in the US, Europe and Japan owning 10 or more Apple devices. Samsung is second, with 5% of households owning 10 or more smartphones from the Korean tech giant, while Amazon is just below the 3% mark.
Apple is the fastest growing in the “obsessed” category, with 24% year-over-year growth in Apple’s 10+ device families.
As for 2022, Apple’s family penetration in the US, Europe and Japan is impressive:
- 1 or more: 92% of families
- 5 or more: 64% of families
- 10 or more: 39% of households
Google is clearly missing the mark in terms of penetration, with only 5.3% of households owning five or more Google smart home devices and 1% owning 10 or more, even Microsoft’s number twice. This probably has something to do with Google’s acquisition and slow consumption of Nest back in 2014. Nest seemed to have a huge lead in smart home, but there was corporate wrangling, attempts to sell the division, and finally rebranded all toll.
Apple hasn’t made headway in the smart home either, with a confusing Home app, a stuttering smart speaker strategy, and an almost complete lack of Apple-branded smart home products that sync seamlessly to the iconic “it works” ” to provide. experience. (Where, frankly, Amazon has made more progress).
Biggest drop in data usage from 2021 to 2022?
Exercise bikes, something we’ve seen crash over the past year, with Peloton being the most obvious example. Fitness bikes have data consumption down 23%, according to the report. Computers are also down 7%, likely because some home office work has moved back to the office.
The data comes from Plume, a SaaS platform for telcos and subscribers deployed in more than 41 million active locations worldwide. The full report is available here.