MT. HOREB, Wis. – Shopping for holiday gifts online continues to grow in popularity.
According to research firm Deloitte’s Holiday Retail Survey 2022, average shoppers are expected to make nearly 63% of their holiday purchases online this year.
Typically, the focus is on shopping locally at brick and mortar stores. However, that message is not always conveyed to online retailers.
Some companies across Wisconsin are working to encourage people to shop locally online.
Sarah Botham founded WiscoBoxes, a company based in Mt. Horeb sells products made in Wisconsin in the form of gift boxes. Established seven years ago, Botham said the company has grown significantly in recent years.
“In the last three years, we have grown significantly. We built another building,” said Botham. “If I took you down to our warehouse, you’d understand that we’ve been here for a year.”
Botham said that by selling Wisconsin-made products, not only does his business benefit from people shopping online, but his vendors’ businesses benefit as well.
WiscoBoxes only sells on their website, rather than on sites like Amazon.
And in an era where many people are considering doing most of their shopping on Amazon, strategic marketing is essential to attract people to their website.
“We do everything we can to advertise on radio, in magazines, in newspapers and on the Internet because the Internet is where we attract our customers,” said Botham.
To learn more about WiscoBoxes, you can visit their website.