Aspen Shopping Scene Heats Up for the Holidays – WWD | Jobs Reply

Balmain is coming to Aspen, Colorado, this week. And it’s not the only one.

The French brand is part of a growing number of fashion houses that hold events and open temporary stores in mountain resorts during the holidays, chasing a growing market for ski gear and equipment that, according to Future Market Insights, is expected to have global profits. size of $1.6 billion in 2022 and $2.26 billion in 2032.

This trend led Giorgio Armani to St. Moritz, Switzerland, on December 10 to present the runway show of Neve, a new skiwear line, and has seen a number of players, including Louis Vuitton, Pucci, Farm Rio and Off-White. , presents new skiwear brands this season.

The Aspen Skiing Company, which owns and operates Colorado’s Aspen Snowmass and The Little Nell and Limelight Hotels, has been leading the way in the trendy ski apparel department, launching its luxury apparel brand and flagship store AspenX in 2021. Paul Crown, and collaborated with Prada on three skiwear collections.

AspenX Prada

With respect

Now, other luxury players are flocking to celebrity-favorite Aspen, where Kendall and Kylie Jenner have already arrived this season, wearing statement coats and shopping local stores.

Balmain takes up residence at One Hour Ahead downtown Dec. 16 to Jan. 6, the second stop of the real Villa Balmain that started during Art Basel Miami Beach. Occupying a 2,300-square-foot gallery space, the pop-up combines fashion, technology and art to showcase Balmain’s Egypt-inspired resort collection 2023 and Apres Ski collection.

Max Mara has emerged from the Colorado ski town since Dec. 16, at the Aspen Times Printing House at the Hotel Jerome.

Outside, the Italian luxury brand will feature a life-size snow figure of Max the Teddy, the brand’s unofficial mascot, and a custom-branded cart serving hot chocolate and roasted chestnuts.

Inside, images of classic Italian ski posters in the Dolomites will be brought to life through vignettes designed by creative duo And Or Forever, including high definition animations and LED screens.

The store will feature the brand’s full range of seasonal outerwear, including its popular Teddy coats.

Max Mara coat.

Hosted by Max Mara

Totême in Stockholm will open a temporary residence Dec. 14 to March 31 at the popular Aspen multibrand store Max. The residence, which was taken over last year by Gabriela Hearst, has been redone in a natural Swedish style with lots of modern fabrics and birch wood.

Founded by Elin Kling and Karl Lindman in 2014, Totême has won over celebrities like Selena Gomez, Hailey Bieber and Rosie Huntington-Whiteley with their camel wrap coats, boxy blazers, black shifts and striped turtlenecks.

The space will sell the brand’s latest collections, hand-selected with the Aspen woman in mind, including coats, shoes and accessories, as well as a shearling tote created exclusively for the store.

Totême is from Max by Aspen.

Totême is from Max by Aspen.

Coutesy of Totême

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