Can’t Miss 2023 Cannabis Industry Events | Jobs Reply

If 2020 was the year that everything shut down and 2022 was the year that we cautiously returned to in-person events, then I’m optimistic that 2023 will be the year that cannabis industry events will be even better and more valuable than before the pandemic.

The first time I got out of the COVID lockdowns was at MJBizCon 2021 in Las Vegas. It had been a few months since the first round of vaccinations and I was excited but nervous about being around people. It wasn’t like we were back to “normal” by any stretch of the imagination – after all, people were still wearing masks and social distancing – but at least we were in person after many months of Zooms.

This past year, I’ve had the opportunity to attend many great events in the cannabis industry, including Green Market Report, Benzinga, MJBizCon, Luxury Meets Cannabis, and Green Entrepreneur. As we plan for 2023, I’m thinking about which cannabis conferences make the most sense for me as a small business and for my clients. We’re all struggling with tight budgets and limited bandwidth, so it’s important to be selective.

There are so many conferences and events, and more are popping up every day. Honestly, it can be overwhelming to pick the ones that provide the highest income, especially if you are new to the industry. From my point of view, I want the quality of programming, the cost of tickets, the size of the conference (like Goldie Locks, something not too small and not too big, but just right), who is speaking (do they have anything new). and diverse voices or stuck in repetition?), networking opportunities and ROI for our clients.

As we continue to face macroeconomic challenges, a recession, layoffs and other industry challenges, it’s more important than ever to be strategic about how you spend your marketing and business travel budgets. We don’t have the luxury of saying yes to every event that comes up, so I’m providing a list of proposed events for 2023 based on my years of cannabis conference experience, both as an attendee and as a speaker. Of course, you’ll want to base your list on your goals and interests, budget, and other factors like location and time.

Whatever you decide, one thing’s for sure: it feels good to be out there, connecting with passionate, changing and developing colleagues in an ever-changing and evolving industry, and seeing how far the industry has come in just a few years.

My list of cannabis events for 2023 is based on my personal and professional experience booking clients to speak:

Elevator events and experiences

This event takes place in Vancouver in mid-January. This year, I look forward to meeting more of our cannabis colleagues in the North at Lift Vancouver, the only event that brings together the entire cannabis industry and community in Western Canada. After a three-year hiatus, this event has a renewed focus and focuses on the unique needs of audiences across the cannabis ecosystem. I’m excited to see Lift’s unique offerings (disclosure: Lift is a Maverick customer) as I’m told by the lift organizers that it will have several “ah-ha” moments like live music, giveaways, special activations. and special events.

Benzinga Cannabis Capital Conference

This conference in Miami takes place in mid-April and the motto of this event is “where business is done”, that is, by money. If you are looking for an investor or an entrepreneur, this is the place. With over 2,000 attendees expected, this is one of the smaller events on my list, which means it will be highly targeted and a great opportunity to connect with the people driving the future of the cannabis industry.

MJ Download

MJ Unpacked in New York in late April is designed exclusively for cannabis retail and brand executives and showcases hundreds of cannabis CPG brands from across the country. With all the growth happening on the East Coast right now, and especially in New York, it’s definitely making my top five list.

Elevator San Francisco

Lift’s premiere US event will be held at the Moscone Center in San Francisco in August, and I’m especially excited that exhibitors will be able to have live products on the show floor that attendees can see, touch and smell. There will also be plenty of promotional content, an inclusive network and irresistible activations.

MJBizCon 2023

Launched in 2011, this is an event for OG cannabis. It takes place in Las Vegas at the end of November. I’ve been going since 2016 and I wouldn’t miss it. Yes, it can be huge (they’re expecting around 35,000 attendees), but if you’re in the industry, it’s a must.

I don’t know about you, but I’m excited for what’s coming in 2023. I’ll see you there.

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