Exclusive: Consumers see top benefits of hassle-free shopping as… | Jobs Reply


New data reveals consumer attitudes toward “grab and go” in free-to-order stores, as well as social influencers.

YouGov recently asked a group of about 1,500 US consumers a few special questions on behalf of The Chain Store Age.Respondents gave their views on several aspects of shopping “take and go”, where customers identify themselves when entering the store and take the products with them, paying with a stored debit or credit card. Consumers surveyed also provided insight into the importance of social influencers in their purchasing decisions.

When asked to choose what benefits they see from shopping and shopping technology, respondents said:

  • Immediate purchase 51%.
  • You don’t have to wait in line 50%.
  • No cashier interaction 17%.
  • No 17%.
  • I don’t know 16%.
  • Cheap products 9%.
  • 4% personal purchases.
  • I will spend 3% less.

Respondents were also asked to select what barriers they see with shopping and travel technology, saying:

  • Loss of store-related jobs by 51%.
  • I would pay 38% more.
  • Data protection 33%.
  • Privacy 27%.
  • I could use an extra 24%.
  • I like the experience of paying for things 15%.
  • The stores I visit do not offer 13%.
  • I don’t know 12%.
  • No 7%.

Nearly seven in 10 (69%) respondents said that to their knowledge, none of the grocery stores they currently visit offer grab-and-go technology. About one in 10 (11%) said at least some of the grocery stores they visit currently offer grab-and-go technology, while 20% were unsure.

When they were asked if they would use the technology of holding if it was available, 37% of the respondents said no, 33% said they did not know, 27% said yes, 3% had already used it.

In a question about the influence of social influencers, respondents were asked how often, if at all, they look to social media influencers for purchase suggestions. Almost two-thirds (64%) said never, while another 23% said yes, indicating that social influencers do not have a significant impact on most purchase decisions.

Survey: Consumers embrace high-tech platform features

The latest survey from Oracle Food and Beverage reports that consumers are open to a seamless shopping experience when attending sporting and entertainment events. Almost six in ten consumers (57%) surveyed said they would like to pre-order food and drinks to avoid lines, while 42% said they would like to use a fingerprint, instead of a ticket, to enter the stadium. More than half (53%) would prefer a flexible, automated digital experience, rather than interacting with employees during live forum events.



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