Hybrid work accelerates the demand for smart security devices | Jobs Reply


NEW DELHI : Individual homeowners and residential property developers are increasingly opting for Internet of Things (IoT)-based security devices as employees begin to return to their offices after the pandemic subsides.

These security devices include smart cameras for real-time tracking, smart locks that can be unlocked with fingerprints, and smart video doorbells that allow the homeowner to use a smartphone application to watch and talk to a visitor using from the doorbell’s built-in camera and microphone. .

“There is a growing awareness and need for smart home security devices, especially smart home security cameras, in the Indian market. Despite the economic uncertainty, the smart home security camera market saw 8% YoY (year-on-year) growth in H1 2022,” said Debasish Jana, market analyst at International Data Corporation (IDC) India.

According to IDC, 700,000 smart home security cameras were shipped in India in the first nine months of this year.

Industry experts have attributed the strong interest in the smart home security segment to the post-covid shift to hybrid work.

According to them, many working professionals are using smart cameras and smart doorbells for convenience and also for the safety of the elderly and children at home.

“Over the past year, the smart home security camera market has exploded in terms of growth and adoption. Driven by hybrid work environments, ease of use, availability of smart features, and affordability, the category is growing in demand, with consumers looking for an all-in-one home security solution,” said Anuj Sharma, chief marketing officer at Xiaomi India .

Property developers are also trying to cash in on this interest by offering smart security products pre-installed in new homes.

“The demand for smart surveillance products in the residential real estate market has increased, mainly due to the number of residential units that have been made available post-covid, which were pending during the pandemic,” said Pushkar Gokhale, Business Head, Godrej Security. Solutions.Property developers such as L&T Realty said they are offering smart locks and video door phones in residential projects.

While smart cameras are the most sought after product in the home security arena, smart doorbells and smart locks are also gaining interest.

For example, the number of residential property developers buying digital locks from Godrej Locks has increased from 18% to 30% of its customer base in the last two years, said Shyam Motwani, head of business. “More and more customers are looking for keyless solutions,” he said.

“After covid-19, we saw demand for smart cameras. This year we are interested in smart door locks. Awareness about these products has also increased among home users. As fiberisation increases and more homes move to fiber networks and with the advent of 5G, surveillance is one of the segments expected to see a lot of growth,” said Faisal Kawoosa, principal analyst at TechARC, a market research firm.

Gokhale pointed out that ease of installation and easier product availability on e-commerce sites are some of the key growth drivers in this segment. “These products are also easy to install and configure, eliminating any reliance on system integrators to deploy security systems,” he said.

The growing market has also brought new security-as-a-service products into the market. Airtel’s new home surveillance solution called Xsafe, launched in September, offers smart cameras along with services like motion detection, smart tracking, night vision, and secure cloud storage for an annual subscription fee.

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