Millennials can’t wait for the Toyota Tacoma EV | Jobs Reply


Most electric pickups in operation today are large, full-size trucks. But a new electric truck survey by AutoList indicates there may be significant demand — especially among millennials — for something smaller.

The Ford F-150 Lightning topped the rankings as the most popular electric truck for the second year in a row in this annual survey, with 24% of respondents naming it their top EV pickup. But the Toyota Tacoma EV—a model that doesn’t even exist—came in second place, with 20% of respondents naming it their top choice.

The Tacoma EV option was particularly popular among millennial respondents, who ranked it highest as an age group. Comparatively, the Lightning was the most popular truck among baby boomers and Generation X, while the Tesla Cybertruck was ranked highest by Generation Z respondents. The Tacoma EV also had the most interest from non-truck owners of any electric truck.

Most Popular Electric Trucks, Truck Owners vs. Non-Truck Owners (from 2022 Autolist Survey)

Most Popular Electric Trucks, Truck Owners vs. Non-Truck Owners (from 2022 Autolist Survey)

It would be great news for Toyota if it actually made an electric version of the Tacoma, a midsize pickup smaller than a full-size model like the F-150. Toyota has confirmed an all-electric pickup in the “near future” and showed a concept with a strong resemblance to the current Tacoma in 2021, but it hasn’t specifically confirmed a production Tacoma EV.

Aside from the somewhat amusing revelation that millennials are very interested in an electric truck that doesn’t exist, the survey had some other interesting findings regarding current electric truck trends.

Since internal-combustion pickups are the most popular vehicles in the U.S., it’s generally assumed that electric trucks will help drive EV adoption. While 66% of respondents who already own an EV said they would consider an electric truck as their next vehicle, only 34% of people who have never owned an EV said they would consider an electric truck as their next vehicle.

2023 Toyota Tacoma

2023 Toyota Tacoma

The study found that price and charging infrastructure were major issues. More than half of respondents (51%) said they would not buy an electric truck because they are too expensive, while 50% cited lack of access to charging as the main reason for not considering an electric truck.

Availability of charging infrastructure is an issue that affects all EVs, but the relatively limited selection of electric pickups now makes price a big factor for them. Rivian raised the price of its R1T earlier this year and then dropped the most affordable versions. Ford recently raised the price of the F-150 Lightning by nearly $12,000.

Toyota Pickup EV - Photo Credit: Noriaki Mitsuhashi/N-Raq Photo Agency

Toyota Pickup EV – Photo Credit: Noriaki Mitsuhashi/N-Raq Photo Agency

Other electric trucks advertised at lower prices have yet to arrive General Motors claims the Chevrolet Silverado EV will be a high-volume entry aimed at fleets and affordability, but it hasn’t sold yet, and there’s nothing stopping GM from raising prices when it does, as it did with the fleet-oriented Ford. Version of Lightning. At the concept/prototype stage in 2019, the Tesla Cybertruck was supposed to have a $39,900 starting price, but has yet to be detailed in its production form, a year after its first delivery.

Meanwhile, Toyota’s best pickup sporting efficiency is the full-size Tundra Hybrid—though high mpg is clearly not a top priority.



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