The electric Toyota Hilux Revo could truly transform the e-mobility landscape in many countries | Jobs Reply

Toyota brand is one of the most trusted brands in the world. For example, in Australia, Toyota was awarded Australia’s Most Trusted Car Brand in the annual Reader’s Digest Trusted Brands survey again this year. This is the 17th consecutive year that Toyota Australia has been recognized as the most trusted automotive brand by consumers and readers of this publication. This belief is also reflected in the sales figures, as the Toyota Hilux has topped the Australian sales charts for 7 consecutive years! Already in 2022, the Hilux sold a record 60,120 units from January to November. Holden said it was the highest number of units sold by a single model in Australia in 20 years since the Commodore’s hey-days. Back then, Commodore did over 60,000 units in a calendar year in 2005. So, you can see how dominant the Hilux is underneath. The Ford Ranger also does quite well there, showing that pickups or utes, as they are called in Australia, are a very important segment.

The Hilux tops the list in South Africa, where it makes over 40,000 units per year. Hilux has been the best selling car in South Africa for 9 consecutive years. It has done so well there that it has sold over 1 million units in South Africa since its launch. Overall, Toyota Hilux has sold 19 million units worldwide. An important vehicle segment needs an electric version of such an iconic car.

Toyota mentioned a few years ago that they had plans to launch an electric Hilux. Well, the good news is that Toyota recently showcased the Toyota Hilux Revo BEV Concept as part of Toyota Thailand 60.m anniversary Thailand is a major manufacturing base for the Toyota Hilux. Looking at the pictures of the Toyota Hilux Revo BEV concept, it doesn’t look like much of a “concept” and it might give some hope that it’s not too far from going into production. Let’s wait and see.

An electric Toyota Hilux would be a game-changer. Hiluxes are often used around campus by mining and agricultural companies, as well as technicians and tradespeople. Utility companies are also fans of the Hilux. This means that most of these use cases are suitable for electrification. This has resulted in some independent companies electrifying existing ICE Hiluxes and other pickups. One of the companies in this industry is the Australian company Rove. This is an indicator that electric Hilux is in demand. Let’s hope Toyota accelerates plans for an electric Hilux.

Image courtesy of Toyota


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