Toyota has become the official car of the world’s outdoorsmen. (Photo by Jesse Norgaard)
CONCORD, NC — Toyota is expanding its reach throughout the dirt racing world in 2023 by becoming the official vehicle of the World of Outlaw and presenting sponsorship of the growing Xtreme Outlaw Midget Series.
As the official vehicle, Toyota will have a strong presence in the World of Outlaws NOS Energy Drink Sprint Car Series, World of Outlaws CASE Construction Equipment Late Model Series, Super Dirtcar Series and Extreme Outlaw Midget Series, providing a pace truck for each.
“We are extremely pleased that Toyota saw so much value in working with us on the Extreme Outlaw Midget Series last season that they have expanded their partnership to include official cars across our national tours,” said World of Outlaws CEO Brian Carter. “Our team continues to create and deliver compelling programs that benefit the company, the competition and the fans.”
In addition to returning as the presenting sponsor for the Xtreme Outlaw Midget Series – which has expanded to a 35-race schedule with an $80,000 championship purse – the manufacturer will also sponsor the World of Outlaws Sprint Car Dash, making it the Toyota Dash.
“The World of Outlaws as a series has an incredible fan base in the dirt community and that’s something that Toyota wanted to get more involved with this season and we hope fans enjoy seeing our Toyota Tundras on the field across the country,” said Paul. Doleshal, Group Manager, Toyota Racing. “Our support of the Xtreme Outlaw Midget Series last season was a strong addition to our TRD driver development program and we look forward to continuing to develop talent through that series as well.”
The iconic brand has amassed multiple wins and championships across the motorsports landscape and elevated each series dedicated to driver development. History was made at the national level in 2022 with two Toyota drivers in the Xtreme Outlaw Midget Series.
Taylor Reimer became the first woman to win a national dirt midget race, and then, Jade Avedisian won the following Extreme Outlaw event, making them the first back-to-back female winners in any national dirt motorsports series.