Toyota president Akio Toyoda is unapologetic about electric cars | Jobs Reply

Despite Toyota being one of the world’s leading carmakers, it is not keen on taking an all-electric vehicle route under its electrification strategy. Japanese car brand president Akio Toyoda has repeatedly expressed his skepticism about all-electric cars. He believes most people in the auto industry think the same way but don’t just express their disapproval of the EV strategy. He believes the silent majority in the auto industry are wondering if EVs are really okay as a single option for electrification, but they don’t speak up because it’s a trend.

HT Auto Desk

22 December 2022, 11:24 AM

Toyota Motor Corp. President Akio Toyoda is reiterating the auto company's focus on a variety of electric powertrains, not just EVs.
Toyota Motor Corp. President Akio Toyoda is reiterating the auto company’s focus on a variety of electric powertrains, not just EVs.

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While the Japanese automobile brand is under pressure to introduce electric vehicles due to growing demand for zero-emission models and increasing competition, Akio Toyoda reiterated that Toyota is not interested in adopting a battery-only electric vehicle strategy for its electrification plans.

The Toyota president said the automaker will focus on multiple options to explore zero-emission mobility. This is why the car brand is exploring a wide range of electrification technologies for its vehicles. These electrification technologies include hybrid, plug-in hybrid, fuel cell, battery electric etc.

Akio Toyoda’s recent comments about electric vehicles come as the clearest summation of his company’s long-standing strategy of exploring multiple options for electrification. His comments come at a time when several automakers worldwide have already set deadlines to go all-electric. Also, governments around the world are increasing pressure on the auto industry to adopt cleaner and greener powertrain solutions by tightening emission norms to reduce vehicle emissions into the environment.

Toyota is looking ahead to EVs as well as hybrid cars and hydrogen-powered vehicles. Toyota believes that hybrid vehicles that combine a gasoline engine with an electric motor to generate electricity and reduce emissions at the same time can be the perfect bridge to bridge the gap between internal combustion engine and fully electric powertrain technology. The automaker’s lack of enthusiasm for electric vehicles may be partly because it hasn’t seen as much success in EVs as other automakers. On the other hand, its enthusiasm for hybrid cars lies in the success of models like the Prius Hybrid. But it remains to be seen how long Toyota will stick to its existing strategy.

Date of first publication: 22 Dec 2022, 11:24 AM IST

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