The first thing you should understand about Toyota’s first all-electric pickup truck is this: It’s not your neighbor’s Tacoma. Toyota just unveiled the Hilux Revo EV concept in Thailand, and it’s a very different kind of truck, built for the rest of the world’s markets that have vast differences in how and why they use and buy these pickups. For most of the country, pickups are purely commercial vehicles, aimed at farmers, tradesmen, and businesses—they are too large, inefficient, and underpowered to be employed as the “do-it-all” vehicles of American trucks. Imagine a cab-over box truck like the Isuzu NPR—would you take your family to the movies in one of those?
With that context set, we can now take a look at what Revo BEV is—and what it isn’t. Details are scarce at this point, but it’s clear that the Revo BEV is closely related to the internal-combustion Hilux Revo pickup truck. Revealed in a very early spec, showing a charge port door on the front left fender, the truck features quirky work truck details like a single-cab, long-bed wallflower and even tie-down hooks on the outside of the bed rails—a feature that’s been around for decades. Not common on American pickups. Toyota gives all the hints of what it wants this truck to be: a basic workhorse pickup that just happens to be electrified. Powertrain and range details are not available.
The truck was unveiled in Thailand to celebrate Toyota’s 60th anniversary in that country. Akio Toyoda was the first to reveal the Revo BEV, clearly stating that electric vehicles, in his (and his company’s) opinion, are not the solution to the climate crisis.
Toyoda told the crowd, “In fact, I often get criticized in the press because I won’t declare that the automotive industry is 100 percent committed to BEVs. I believe we need to be realistic about when society will be able to fully adopt batteries. Electric vehicles and When our infrastructure can support them at scale.” So, vehicles like the Revo BEV will be used strategically, in markets where the situation makes sense—and perhaps especially where fossil fuel consumption makes a BEV truck much more attractive.