Verizon is joining T-Mobile’s highly affordable 5G service with the cheaper Welcome Unlimited plan | Jobs Reply

“Unlimited” might seem like a simple word with a fairly simple definition to pretty much anyone who has ever opened an English dictionary, but believe it or not, Verizon has about half a dozen different definitions for the same marketing term, and they’re all constantly changing.

Big Red’s cheapest unlimited plan, for example, is getting a very interesting makeover less than six months later makes its commercial debut, improving its competitiveness against all three of T-Mobile’s own “unlimited” service assumptions.
Magenta’s Essentials option is obviously the one directly targeted by Verizon’s Welcome Unlimited plan, which will be available starting tomorrow, April 23.

As you can imagine, this hot new $5 rebate doesn’t apply to existing Welcome Unlimited lines, but on the plus side, those looking to switch to the largest mobile network operator in the US starting this Friday can rest assured that they’re getting their favorite monthly Tariff will be blocked for three years.

This price guarantee is pretty clearly Verizon’s way of trying to combat T-Mo’s (indefinite) price lock, but with Taxes and fees continued to grow for both carriers, these promises may not prove particularly effective in increasing subscriber numbers.

What definitely works is an absolute discount, and the $5 above is also discounted on the prices of two, three, and four lines of Verizon Welcome Unlimited. That means a family of four would now want to pay a total of $100 a month for all the 5G “basics” and no more, compared to T-Mobile’s $105 with the Essentials plan.

This may sound like Big Red is suddenly winning the US wireless value war, but it’s important to note that these “basics” don’t include “premium” mobile hotspot data or “premium” network access at all.

That’s… not very “unlimited” and not very cheap compared to the only marginally more expensive T-Mobile Essentials plan, which includes no less than 50 gigs of “premium” (read Super-Duper-High-Speed). data per month. Still, Verizon is definitely getting more aggressive with its rates and promotions, which can only benefit the industry as a whole and its regular customers going forward.

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